Love at first sight?  Absolutely.  Practical?  Yes ... but that's just a bonus.  The real reason we LOVE beach hats is that like a great suit, a great BEACH HAT is to die for.  They're the second most important fashion statement on the beach (after the bikini, bien sur) and the ultimate fashion accessory when all you've got on are totally fashionable and tiny bits of gorgeous fabric. We're CRAZY about beach hats!  Check out some of our favorites above.

*hats by Flora Bella, Helen Kaminski and San Diego Hat Company.

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This week we trekked to an undisclosed location to shoot scenes for our 2012 video. Our favorite models Corinn and Jaimie had so much fun playing in the waterfalls, trails, and dodging snakes along the way.

Yes, I said snakes!

Our precious Monica had her life flash before her eyes as a rattle snake lunged at her while hiking back to the car. Thankfully, the snake was hypnotized by the gorgeous models in our swim wear and retreated back to his hiding place leaving our fearless leader unscathed. We can't wait for you to see the video launching this fall!

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Sunny day: check.  Soft warm breeze: check.  Perfect beach music: check.

The ideal beach day deserves its own soundtrack.  Like music by Donavon Frankenreiter.  Or Jack Johnson.  Or Bossa Nova (think The Girl from Ipanema).  Maybe Iron and Wine.  Or Colbie Caillat.  Perhaps Bob Marley.  Whatever your preference, the right music is like the icing on the cupcake of a great beach day.

We'd love to know what's on your beach iPod.  Do tell!
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MARK YOUR CALENDARS!!! Its an "Oldies But Goodies" L*SPACE SALE!

We've been stashing some of our past season's best styles just for you! Wishing we would bring back some of our past prints? Well, you don't want to miss out on this one! We are pulling out some of the best from the vault in  ALL SIZES available XS-XL and only $10.00!

When: TOMORROW! Tuesday MAY 24th

Time: 9:00am-3:30pm

Where: 64 Fairbanks Ave. Irvine CA

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