SoCal Septembers are our favorite time of the year...the tourists have gone home but the weather's still choice. Locals know the arrival of fall doesn't exactly mean it's cooling off. So we're still rocking our beach looks daily - we're just adding an autumnal twist on them. Our go-to Rebel Top becomes a sleek crop when paired with our Smith Pant. Breezy apparel pieces feel just right in the midst of the heat. Mesh, striped, and colorblock swim styles are perfect for an Indian Summer dip - and, of course, don't ever be afraid to mix and match!
With the help of muse Amanda Schweers and photographer Shayla Penera, we're showing you how to take your bikinis from the dog days of summer to early autumn, our top picks for September, and what we're groovin' to this month.
Bridget Top + Bonnie Short | Morning Star Dress + Beach Weekend Bag
Rebel Top + Smith Pant | Clyde Top + Smith Pant
Clyde Top + Pierre Bottom
Clyde Top + Electric Palm Portia Bottom
Electric Palm Rebel Top + Portia Bottom
Miller Blocked Top + Veronica Blocked Bottom
Benji Mesh Top + Stevie Mesh Bottom | Carina Romper
This season, we made our way through the lush hills of untouched Topanga Canyon and landed at a beautiful beach house on the water in Malibu. The whitewashed surf shack on the shore (worthy of a Nancy Meyers movie...we half expected Diane Keaton to emerge from a neighboring house) set the perfect stage for photographerGraham Dunnto capture our California Dreamin' campaign. Otherworldly beauty Bregje Heinen served as our muse, draped in this season's effortless styles. We're feeling vintage-inspired knot details, buttery-soft fabrics, and sporty touches - these unfussy looks beg to be thrown on after a quick dip in the sea. Keep scrolling for a little peek behind the scenes of our picturesque Malibu shoot...
Warm sun, salt breeze, slow living...Malibu feels a world away from the hustle and bustle (and *cough* smog) of Los Angeles. Our muse steps away from the city's chaos to take a summer retreat at a whitewashed beach cottage by the sea. She revels in her peaceful hideaway, taking breaks from reading and writing for a quick dip in the ocean. A quintessential Californian, she lives in soft bikinis from morning to night. In the evening, she tosses on easy vintage-inspired pieces to walk to dinner. Her only commute these days? A stroll down the sand.
On a recent warm spring day, we stopped by one of our fave boutiques The Shop Laguna for a little girls' weekend-inspired photoshoot. We recruited local beach babes Natazha McDuffle and Jen Hawkins to help create the vibe, and the results perfectly captured this season's effortlessly-chic looks (thanks to brilliant photographer Brie Lakin).
Check out some of our favorite shots from the day below!
If you're a SoCal local, grab your own gal pals and come hang out with us! We'll be sipping frosé and celebrating summer at The Shop on Saturday, June 30th from 4:00 - 8:00 p.m.
This season, we headed down to Cape Town, South Africa to document the carefree spirit of our Summer 2018 collection. We took respite from the hot summer sun with dips in the pool and hangs in the shade - all while taking in ocean views of the False Bay. Slices of juicy mango hit the spot as we lounged to the tune of a chorus of exotic birds.
Photographer Cameron Hammond perfectly captured this season's effortlessly sexy lineup - showcasing #ThatFeelGoodFit in action. Breezy dresses and easy rompers layer over buttery-soft bikinis with a touch of glam. Throw on our Cape Town-inspired playlist (filled with chill tracks and upbeat summery jams), crack open a beer, and you'll feel like you were right there with us.