The term "clean beauty" has become more than just a trend - it's a full blown movement among makeup and skincare fanatics, and it seems that it's here to stay. Thanks to social media, beauty consumers are more educated on product ingredients than ever before, seeking clean beauty products with formulas that are cruelty free, paraben free, and more.
Avid skincare fans ourselves, we were thrilled to launch our beauty department last year. Stocked with a carefully curated assortment of independent and clean beauty brands, we know you'll love each one as much as we do.
Read on to learn more about 4 of our favorite clean beauty brands!
Mad Hippie is proof that a clean beauty brand can be just as effective as traditional. Created without any parabens, synthetic fragrance, dyes, or petrochemicals, this brand is all about helping inspire people to make healthier skincare choices. It's hard to choose, but our top Mad Hippie pick? Their Vitamin C Serum
- it's a harmonious blend of antioxidants that brighten and improve the overall appearance of the skin. Basically, if you used to own a Spice Girls CD (no shade, we cranked "Wannabe" on repeat), it's time to add Vitamin C into your routine.
Priding themselves on creating luxurious products for everyday self-care, French Girl has been on every cool-girl's beauty radar for a while now. Using organic, sustainable ingredients, ethical business practices, and cruelty-free supply chain, French Girl is clean beauty made oh-so-chic. Our top pick at the moment? Their Rose Replenishing Hair Oil
, an argan-based treatment infused with the intoxicating scent of Mediterranean France that provides instant shine and deep hydration (without silicones or petroleum - obvi).
This small Hawaii-based clean skincare line uses high functioning superfood level ingredients from nature and, when available, grown organically in Hawaii. The unique result? Nutrient dense formulas that are rich from volcanic ash soil. We're particularly obsessed with their Brilliant Feather Beauty Balm
, a deeply hydrating, anti-inflammatory concentrate that plumps and smooths the skin. Use it morning or night - you can even use what's left on your hands to run through your hair as a light de-frizzer. O'o Hawaii may not transport you to the islands, but we love adding a little tropical luxury to our self-care routine feels pretty darn close.
We love supporting small, women-owned businesses - especially when the products are this good. Based in Portland, Olio E Osso supports local communities by designing, sourcing and hand-producing all Olio products in the USA. They're known for their nourishing beauty balms, which
utilize an all-natural base of nourishing olive and shea oils, bound together with natural beeswax and grapefruit essential oil. Try the No. 0 Lip + Body Balm
for a versatile, clear balm that can be used all over skin and hair. Or, for a subtle glow, try the No. 9 Lip + Cheek Balm
, formulated with a flattering peachy-pink wash of color. Talk about a beauty bag essential!