GET READY: SUN & SPF EDITION
We were thrilled to have model-turned-skincare guru Josie Maran take over our Instagram stories to answer your questions and share some of her beauty secrets! Josie was inspired to create her namesake line when she saw firsthand the potent effects of Argan oil.
"I grew up dreaming big. As a model and actress working with the world's best makeup artists, I was told there could never be high-performance and healthful beauty products. Not one to back down from a challenge, I knew I wanted to be the person to solve this - and to empower women along the way. Once I discovered Argan oil, my plan was set in motion. Now, as an entrepreneur and leader in wellness, social good, and environmental responsibility, I want to raise the bar for how business is done. It's time to make effective and safe beauty accessible for everyone."
You asked, Josie answered...
1. What is your current skincare routine?
"I start by cleansing my skin with a face wash. Then I apply Argan Milk - this helps to deeply penetrate hydration into my skin. Next, add your fave serum! I'm using our new Argan Beta-Retinoid Pink Algae Serum. Give your skin some more nourishment with a face moisturizer, and lock it all in with Argan Oil. Lastly, seal your skin with an SPF."
2. What is the difference between chemical and physical sunscreen?
Josie's biggest secret to her glowing complexion? SPF!
Chemical sunscreens use ingredients that absorb into the skin to protect from sun, which many studies have found to be potentially harmful. Physical sunscreens sit on top of the skin to create a barrier against UVA and UVB rays.
"My argan oil sunscreen is a physical SPF that protects against both UVA and UVB rays. It will not come off until you take it off (or by sweating or swimming). When you put it on, it's a physical barrier that happens instantly. The chemical SPFs take 20 minutes to work, and then you end up burning in that time."
3. What are your tips for anti-aging?
"SPF is the number one thing you can do to protect your skin from aging. After swimming in the pool or sweating, it's time to reapply! Tip: make sure your face is dry before you put it on. All of our SPF products have Argan oil, which protects and nourishes your skin."